Why golf is good for business

Why golf is good for business

We all know the best business is done on the golf course. But the question is Why golf is good for business.

Let’s start the conversation about why golf is good for business by answering the question of who is playing golf. According to a recent US Census report more than 83% of golfers are employed in a white collar occupation.  30% in top level management. The average household income for a golfer is $100.980 and the average net worth of a golfer is $768,400.  And 67% of golfers attendee or graduated college.

Clearly, golfers are some of the most affluent and well to do people in the country. Moreover, golf is very much a gentleman’s game played with those with the utmost integrity.

Now that we know who plays golf now we can focus on why playing golf is a good way to help grow your business.  

People do business with who they know, like, and trust. Spending four to five hours driving, putting, and chipping on the golf course with a business prospect gives ample time to build strong relationships.

A business person who is looking to grow their business can try any number of networking groups. There are great networking organizations like a chamber of commerce or BNI (business networking international) who meet on a regular basis over coffee or lunch. Playing in a golf tournament is a great alternative to networking through traditional means.  

Many charities will host a golf tournament as a means to raise funds. Contact your local and favorite charity to ask if they put on a golf tournament.

When playing in a golf tournament remember people are getting out and playing golf because they like to play golf not to be sold on your product or service. Spend time talking about other important matters in life like family and sports. Talk about new golf equipment like the new TaylorMade driver or Microsoft Band 2 which can keep GPS track of your score.

Organically work in how you helped a client similar to them elevate some sort of pain.   No one wants to be sold. Everyone wants to buy. Don’t sell your service while on the links. Simply explain on the tee box how your business can help the other golfers business. When the other player makes a nice chip compliment them about their short chipping game. When they snake in a 10 foot putt for birder help them celebrate. Remember playing golf is good for business because playing golf with someone builds strong fraternal bonds. Friendships build on the golf course can last forever.

If charity golf tournaments are not an option a great way to grow your business on the golf links is by playing in a Golf and Grow Networking Golf Tournament. Golf and Grow hosts a monthly tournament designed for business professionals to meet on the golf course and network together with potential clients and to develop quality friendships.   

Playing golf in Scottsdale is one of the most desirable places in the entire world to play. There are so many great courses to choose from. TPC Scottsdale hosts a PGA Waste Management Tour event every year. The 2015 Scottsdale Tournament will be as fun as ever. Troon Golf is also located in Scottsdale, AZ and has many of the best golf courses to play. Troon North is often times considered the best public course to play in the Phoenix Scottsdale region.